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    Creating competitive advantage with quality culture, and how to measure it


    Sandra Lopes Guerreiro, Global Head of Safety, Quality and Environment at Esteve

    As transparency expectations rise across life sciences, building and measuring a strong quality culture is becoming a strategic imperative. In this session, Sandra Lopes Guerreiro breaks down the difference between big-C Culture and small-c culture: the everyday behaviors that turn strategy into reality. You’ll learn how organizations can align both through practical KPIs that assess maturity, track progress, and create meaningful, long-term competitive advantage.

     

    In this session you will learn:

     

    • The difference between system-level strategy and everyday habits.
    • Practical KPIs to assess maturity, track progress, and identify gaps.
    • How a measurable quality culture drives agility, innovation, and long-term growth.
    • Why health authorities, suppliers, and customers are now more connected, and more influential than ever.

    You’ll leave with a clear understanding of how to build, measure, and leverage quality culture to strengthen your organization’s competitiveness.