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    Making quality visible: strategies to communicate, influence, and be heard

    Beat Keller, Founder of SMDC GmbH; Santiago Ibañez, Head of Quality Assurance at Subiton;
    Harsh Thakkar, CEO and Founder at Qualtivate; Àngel Buendía, Knowledge Manager at Scilife

    Despite being central to compliance and operational excellence, QA professionals often struggle to be heard. Many feel siloed, overlooked, or viewed as blockers instead of strategic partners. In this roundtable, industry experts and seasoned QA leaders share real-world insights on how to make quality visible, relatable, and impossible to ignore. You’ll hear practical strategies for overcoming resistance, building trust, and tailoring communication to different stakeholders, all aimed at strengthening collaboration and increasing QA’s influence across the organization.

     

    In this session you will learn how to:

    • Overcome leadership resistance and build trust to gain buy-in and a seat at the strategic table.
    • Adapt your message to different stakeholders by understanding their priorities and goals.
    • Influence decision-making with credibility and clarity to strengthen relationships and prepare for the “yes”.

    You’ll leave with actionable strategies to elevate QA’s visibility, impact, and voice across your organization.