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    Building quality culture in the age of AI: leadership, collaboration and responsible decision-making


    Natalia Vtyurina, PhD, Founder & Chair, ISPE Netherlands Quality Community of Practice

    As pharmaceutical organizations navigate digital transformation, AI adoption, and increasing complexity, quality can no longer operate as a standalone compliance function. In this session, Natalia will explore how Quality connects people, technology, and business objectives to create stronger quality cultures. Drawing on her experience in advanced therapies and organizational leadership, she will share practical strategies for transforming QA into an integrated trusted business partner that drives collaboration, innovation, responsible decision-making and long-term resilience.

     

    In this session you will learn:

     

    • How Quality can connect people, technology, and business objectives.
    • Practical strategies for positioning QA as an integrated, trusted business partner.
    • How cross-functional collaboration helps build stronger quality cultures.
    • How Quality can support innovation, responsible decision-making, and long-term resilience.

    You’ll leave with a clear understanding of how to connect Quality with people, technology, and business goals, building a stronger quality culture and positioning QA as a trusted business partner.